Parshas Vayikra: The Pickup Rate
In our weekly team meetings we sometimes talk about something called the pickup rate. When a client calls, do you answer, or let it go to voicemail? Of course sometimes you’re already on another call. Sometimes you’re in the middle of something that can’t be interrupted. Still, the idea is simple: if a client chooses to call instead of sending an email, they probably felt the moment mattered. Calling back later isn’t the same as answering the call. That thought followed me into this week’s parsha. ⸻ The Torah opens Sefer Vayikra with a call. But the call only makes sense if we remember where the Torah left off. At the end of last week’s parsha, the Mishkan is finally finished. Every beam is in place. The vessels are set. The cloud descends and the Presence fills the space. Moshe is standing outside. He doesn’t enter. Only then does the Torah say: וַיִּקְרָא אֶל־מֹשֶׁה “And He called to Moshe.” Even Moshe Rabbeinu doesn’t walk in until he is invited. And what is he called in for? To beg...